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MODULE 01Days 1–34h

Program Orientation & Role Clarity

Establish your foundation. Understand the PRG model, your role boundaries, and the warm-lead philosophy that drives everything.

Module Progress20%

Role Intent & SOP Summary

PRG LandTech operates a warm-lead conversion model. Every seller in your pipeline has already expressed interest — they raised their hand first. Your job as a Deal Closer is NOT to sell, persuade, or push. You are a facilitator who helps motivated sellers understand their options and take the next step. PRG Operations handles sourcing, marketing, and initial lead qualification. Team Leads handle escalations, offer approvals, and quality oversight. You sit in the middle: taking warm handoffs, running discovery, and submitting diligence packets.

Role boundaries are non-negotiable. Deal Closers may NOT independently set offer prices, contact cold leads, or make verbal commitments. Every offer requires Team Lead approval before it is communicated to any seller. Every action must be logged in LandConnect Pro (the CRM) within the same business day. Violating these boundaries — even once — is grounds for immediate removal from the program. This module establishes the mindset, vocabulary, and behavioral guardrails you will carry through all 10 modules.

Key Concepts— click to expand

The PRG Business Model

The Deal Closer Role

The Team Lead Role

PRG Operations

Warm vs. Cold Philosophy

Non-Negotiables

NEW · Master Course Expansion

Key Takeaway

Land has no inherent yield. Its value = Legal Permission × Physical Feasibility × Infrastructure Access × Market Demand. If any one collapses, the deal collapses.

Scenario Labs
6 scenarios

A seller on your warm list asks if you can send them a number over text before you've submitted a diligence packet to your Team Lead. You've looked at the property and have a rough idea of value. What do you do?

A.Send a ballpark range via text to keep the seller warm

B.Tell the seller you'll have a formal offer within [X] business days and log the interaction in the CRM

C.Ask your Team Lead verbally what the number should be, then text it

You're reviewing your lead queue and notice a lead marked "Cold — Do Not Contact" was accidentally re-queued. The property looks attractive. What do you do?

A.Flag the lead in the CRM as incorrectly queued and notify your Team Lead

B.Wait 30 days and then contact the seller, assuming they've "cooled off"

C.Contact the seller anyway since the property is a good opportunity

A warm seller you've been working with for two weeks says they got a higher offer from another buyer and will accept it unless PRG can match it today. You can't reach your Team Lead. What do you do?

A.Verbally commit to matching the offer to keep the deal alive

B.Let the deal go — you can't act without approval

C.Tell the seller you are escalating urgently and will have a response within 2 hours, then escalate through all available channels

You're opening a call with a seller who filled out a PRG form 3 weeks ago. Which opener is appropriate?

A."Hi [Name], this is [Your Name] from PRG LandTech. You reached out a few weeks ago about receiving a cash offer on your property. I'm following up on that inquiry."

B."Hi, I'm calling about some land you own in Polk County — are you still interested in selling?"

C."Hi, I'm a land investor and I heard you might have some acreage available."

A seller asks you "Are you a real estate agent?" How do you respond?

A."I can't really say — it depends on the state."

B."No — I'm a land buyer/investor purchasing for my own account. I'm not a real estate agent and I'm not representing anyone else. I'd buy your property directly."

C."Yes, I work with real estate professionals on behalf of PRG."

You closed a deal yesterday. You're tired and plan to log the CRM notes tomorrow morning. Is this acceptable?

A.Only if you send a summary email to your Team Lead tonight

B.Yes — as long as the notes are accurate, timing doesn't matter

C.No — all CRM activity must be logged within the same business day

Downloadable Artifacts

Role Card

One-page quick reference for Deal Closer role boundaries, escalation paths, and daily non-negotiables.

Role Boundaries

Escalation Ladder

Non-Negotiables Checklist

Language Guardrails

Approved vs. prohibited language patterns for openers, offers, guarantees, and role descriptions.

Warm Openers

Prohibited Phrases

Role Description Scripts

PRG Opportunity Guide

Seller-facing one-pager explaining PRG's model and the cash offer process.

How PRG Works

What Sellers Can Expect

Timeline Overview

Module Quiz
8 Questions • Min 85%

Q1.What is the primary role of a Deal Closer at PRG LandTech?

A.Source new leads independently and pitch sellers on the PRG model

B.Manage the CRM, marketing campaigns, and title company relationships

C.Set offer prices based on market knowledge and close deals autonomously

D.Receive warm handoffs, conduct discovery, complete diligence, and submit packets for offer approval

Q2.A seller asks you to "throw out a number" before your diligence is complete. What is the correct action?

A.Tell them the offer will be in writing within X business days

B.Decline to work with the seller if they keep pushing

C.Give a range to maintain seller engagement

D.Ask your Team Lead verbally, then share that number

Q3.Which of the following is a warm opener?

A."I'm calling about land you own in Harris County."

B."You reached out to us a few weeks ago about a cash offer on your land."

C."I heard you might be open to selling your property."

D."I'm a real estate investor looking for off-market deals."

Q4.What happens if a Deal Closer contacts a lead marked "Cold — Do Not Contact"?

A.Nothing, if the property is a strong opportunity

B.The lead is reassigned to a Team Lead to contact

C.Immediate removal from the program

D.A formal warning is issued on first offense

Q5.When must CRM activity be logged?

A.Within the same business day

B.Before your next interaction with that seller

C.Within 48 hours of the interaction

D.At the end of the week during the Friday review

Q6.A seller asks if you can guarantee a 30-day close. What do you say?

A."Our target is 30 days but I can't make any promises."

B."Yes, PRG closes in 30 days or less — that's our standard."

C."I'll get that confirmed by our operations team and follow up in writing."

D."Probably, but it depends on title. I'll do my best."

Q7.Who is responsible for sourcing new leads for the Deal Closer pipeline?

A.Deal Closers through independent outreach

B.Team Leads through their network

C.PRG Operations through marketing and data analysis

D.The investor marketplace through reverse inquiries

Q8.What is the key distinction between a warm lead and a cold lead at PRG?

A.Warm leads have a higher property value; cold leads are below threshold

B.Warm leads have previously signaled intent; cold leads have had no prior opt-in

C.Warm leads have been called before; cold leads are first-time contacts

D.Warm leads are in hot markets; cold leads are in slower markets

Mark this module complete

Pass the quiz (min 85%) to unlock the completion button.